People trust people. When searching for the right influencer for your winery, think micro rather than macro. Instagram influencers with less than 10,000 have seven times the engagement rate on Instagram as influencers with larger audiences . Analyze the engagement that influencers you plan to hire are getting from their audience using tools like: Phlanx or Tribber. Also, expect to shell out between $50 – $250 per post and free bottles of wines, depending on the influencer.